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The Mormon Image in the American Mind: Fifty Years of Public Perception

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The Mormon Image in the American Mind: Fifty Years of Public Perception
Author J. B. Haws,
New York: Oxford University Press, 2013

The Mormon Image in the American Mind: Fifty Years of Public Perception

Reviewer Sherry P. Baker,

J. B. Haws received his PhD from the University of Utah and is an assistant professor in the Department of Church History at Brigham Young University. His research interests include twentieth-century history of Latter-day Saints and the general public perception of the group. This book (based on his 2010 PhD dissertation) is the winner of the 2014 Mormon History Association Best Book Award.

The book focuses on the fifty-year period surrounding the presidential campaign of George Romney in 1968 to Mitt Romney's campaign in 2012. The author considers the role Mormonism played in these campaigns; the heart of the book, however, focuses on other major events that affected public perceptions of Mormonism throughout this period, and the relationships and interactions of The Church of Jesus Christ of Latter-day Saints with various segments of American society over time.

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