The Church of Jesus Christ of Latter-day Saints experienced exceptional worldwide growth and public recognition during the presidency of David O. McKay. This book, by an assistant professor at Wichita State University, is a study of President McKay's rhetorical appeal to both members and nonmembers and a look at the role he played in creating a positive public image of the Church.
The author suggests that President McKay's timely messages, such as "no other success can compensate for failure in the home," filled the needs of many people—members and nonmembers alike. His clarion call, "every member a missionary," not only inspired the LDS community to accelerate their missionary effort, but also motivated nonmembers to learn more about the Church. Consequently, Church membership rose dramatically during his presidency (1950–71). Because the book is written for a non-LDS academic audience, it also includes chapters explaining the importance of general conference to Church membership and how Latter-day Saints fit into the Christian community.