Neil R. Lundberg

Neil R. Lundberg is a faculty member in the Department of Experience Design and Management in the Marriott School of Business at Brigham Young University. Neil specializes in designing, implementing, and evaluating interactive experiences of all kinds. For many years he provided and managed therapeutic experiences as a recreational therapist, and his research documented the experiential benefits and outcomes of services for people with disabilities and veterans. Lately his research focuses on understanding and measuring memorable, meaningful, and transformative experiences. Neil is a Certified Experience Economy Expert, and he and his students work with many organizations, big and small, to improve the experiences they offer. Neil and his family enjoy spending time outdoors during all seasons of the year, appreciating God’s marvelous creations.